Your Brain Is Playing Tricks On You

SKU: 9781915054708
Your Brain Is Playing Tricks On You - Readers Warehouse

Your Brain Is Playing Tricks On You

SKU: 9781915054708
Author: Albert Moukheiber
Paperback·Ages 18+
RW Saving 12%
/
Tax included. Shipping calculated at checkout.
In stock
Dispatches in 1–3 working days
  • STORE COLLECTION - Collect in-store within 5-10 working days (R20).
  • INTERNATIONAL SHIPPING available. See Shipping information below for delivery times and terms.


  • Why are we often convinced that we’re right even when we’re wrong?
  • Why are we jealous, or paranoid, even when we have absolutely no
  • reason to be?
  • Why is it so easy for fake news to spread around the globe and fool us?

It’s because we don’t see the world as it is, rather we reconstruct it in our mind. Reality is way too complex and multiple to be apprehended by our capacities of attention, which are quite limited, as well as our brain abilities.

That is why our perception of the world is subjective and various elements influence the way we acquire knowledge and form opinions. Our brain is recreating the world in its own way – most of the time for our own good: how hard would it be if, before making a choice, we had to know about all the options available in a given situation? It would take us forever to choose an item of clothing in a store, or a meal in a restaurant! Luckily, our brain can estimate: even if it makes us imperfect and subject to illusion, delusion and error, it allows us to reconstruct the world as we know it, and live in it.

However, these very useful mechanisms can sometimes mislead us and have a rather negative impact on our actions, beliefs and opinions: when our brain behaves that way, we say it is biased. Albert Moukheiber gives us tips and tricks to fight against these
cognitive biases – the first one being not to trust ourselves too much and to always doubt our thinking processes, especially in this era where social networks spread information like an epidemic.

Book details

Format
Paperback
Reading age
18+
Pages
192
Publisher
Blue Weaver
Published
1 August 2022
Language
English
ISBN
9781915054708

SOUTH AFRICAN SHIPPING

In-store collection is R20 and will be available for collection anywhere between 5-10 working days. The relevant store will contact you when your order is ready for collection.

Courier Delivery - Shipping is calculated at checkout. Orders are dispatched within 1-3 working days.

Our shipping is currently calculated by the delivery address area.

NB: Exact delivery times cannot be guaranteed once your order has been collected by the courier. Please use your tracking number to follow up and get exact delivery times.

RETURNS AND EXCHANGES

See conditions and procedure in our return FAQs

INTERNATIONAL SHIPPING

Our product prices do not include any tax and duties. Should there be any duties or taxes the receiver will be liable to pay these fees on receipt of order. Please refer to your local tax authorities on any expected fees in your local states or country.

We do not accept returns and exchanges on international orders.

This section doesn’t currently include any content. Add content to this section using the sidebar.