Making Numbers Count

SKU: 9781804996218
Making Numbers Count

Making Numbers Count

SKU: 9781804996218
Author: Chip Heath
Paperback·Ages 18+
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About Making Numbers Count by Chip Heath

Whether you're interested in global problems like climate change, running a business, or just grasping how few people have washed their hands between visiting the bathroom and touching you, this book will help math-lovers and math-haters alike translate the numbers that illuminate our world.

Until very recently, most languages had no words for numbers greater than five - anything from six to infinity was known as 'lots'. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers has never mattered more. How can we more effectively translate numbers and stats - so fundamental to the next big idea - to make data come to life?

Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, they show us how to transform hard numbers into their most engaging form, allowing us to bring more data, more naturally, into decisions in our schools, our workplaces and our society.

Book details

Format
Paperback
Reading age
18+
Pages
183
Publisher
Bantam Book
Published
13 January 2022
Language
English
ISBN
9781804996218

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