The Fashion Entrepreneur

SKU: 9781529428667
The Fashion Entrepreneur
The Fashion Entrepreneur
The Fashion Entrepreneur
The Fashion Entrepreneur

The Fashion Entrepreneur

SKU: 9781529428667
Author: Keanan Duffty
Hardback·Ages 18+
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About The Fashion Entrepreneur By Keanan Duffty 

This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan, to organizing a structure, scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies.

Led by the author's vision and packed with interviews from iconic figures in fashion, the book shows that despite all that is wrong with today's fashion system, there has never been a better time to be a visionary, game-changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing, publicity, brand collaboration and legal representation.

Book details

Format
Hardback
Reading age
18+
Pages
192
Publisher
Laurence King Publisher
Published
10 September 2024
Language
English
ISBN
9781529428667

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