Strategic Management and Business

SKU: 9781292727424
Strategic Management and Business Policy Globalization, Innovation, and Sustainability by Charles Bamford, Charles E. Bamford, Alan N. Hoffman, Thomas L. Wheelen, J. David Hunger

Strategic Management and Business

SKU: 9781292727424
Author: Charles Bamford, Charles E. Bamford, Alan N. Hoffman, Thomas L. Wheelen, J. David Hunger
Paperback·Ages 18+
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For strategic management and business policy courses. Using a strategic management model to learn and apply key concepts Picking up where popular previous editions left off, Strategic Management and Business Policy further sharpens and modernizes this text's approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And educates students about strategic concepts they need to know as they face the issues that all organizations must build upon to push their businesses forward. With new cases, vignettes, examples and statistics in the 16th Edition, students get an extraordinarily well-researched and practically crafted lesson.

Book details

Format
Paperback
Reading age
18+
Pages
808
Publisher
Pearson Education
Language
English
ISBN
9781292727424

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