"Ethnography: The Basics introduces a broad and beginner audience to ethnography, as a research methodology with diverse applications. By using everyday language, and developing a warm and inclusive tone, the book provides an accessible entry point to the topic. In both tone and content, the book provides a picture of the practice of ethnography that is both human and humane; tackling some of the practical barriers, ethical complexities, and lived experiences, in an honest and straightforward way. Organised into eight chapters, the book provides a comprehensive overview of the unique purpose, value, and scope of ethnography and provides a practical guide as to what the practice of ethnography involves, such as: steps for designing research, gathering data, analysing and presenting findings. Without relying on assumed familiarity with, or interest in, discipline-specific histories and frameworks, Ethnography: The Basics combines clear structure, plain language, and thoughtfully selected examples and stories, to welcome students into this interesting and valuable subject. The book will also be of great interest to academics and professionals who wish to supplement their ethnographic knowledge"-- Provided by publisher.