The global football industry: marketing perspectives

SKU: 9780367894122
The global football industry: marketing perspectives by Brenda G. Pitts James J. Zhang

The global football industry: marketing perspectives

SKU: 9780367894122
Author: Routledge
Paperback·Ages 18+
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In recent years, football's status as "the world's sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions of people around the globe. Nevertheless, there are a number of challenges and opportunities facing the football industry today that warrant further examination. This book brings together leading international researchers to survey the current state of the global football industry, exploring contemporary themes and issues in the marketing of football around the world. With contributions from Europe, Asia and the Americas, it discusses key topics such as football club management, the economics of the football industry, match-fixing, social media, fan experiences, the globalized marketplace, and the growing popularity of the women's game. Offering insights for researchers, managers, and marketers who are looking to stay ahead of the game, The Global Football Industry: Marketing Perspectives is essential reading for anyone with an interest in international sport business.

Book details

Format
Paperback
Reading age
18+
Pages
352
Publisher
Routledge
Published
28 November 2019
Language
English
ISBN
9780367894122

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