Advertising, society, and consumer culture

SKU: 9780765615473
Advertising, society, and consumer culture by Roxanne Hovland

Advertising, society, and consumer culture

SKU: 9780765615473
Author: Roxanne Hovland
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Designed as a core textbook for courses in Advertising and Society, ""Advertising, Society, and Consumer Culture"" develops an integrated perspective that gives students a framework for understanding past, present, and future issues in advertising communications. Chapter contents cover the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The many social issues addressed include advertising and gender stereotyping, advertising to vulnerable audiences, and the distribution of wealth in consumer society. ""Adver

Book details

Format
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Pages
197
Publisher
M.E. Sharpe
Published
1 January 2010
Language
English
ISBN
9780765615473

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