Brand Management A Southern African Perspective

SKU: 9780627042447
Brand Management A Southern African Perspective book cover
Brand Management A Southern African Perspective book cover
Brand Management A Southern African Perspective book cover
Brand Management A Southern African Perspective book cover

Brand Management A Southern African Perspective

SKU: 9780627042447
Author: Nicole Cunningham
/
RW Saving 5%
/
Tax included. Shipping calculated at checkout.
Dispatches in 5–7 working days
  • STORE COLLECTION - Collect in-store within 5-10 working days (R20).
  • INTERNATIONAL SHIPPING available. See Shipping information below for delivery times and terms.
"In today's fiercely competitive business environment, a brand is more than just a product or logo; when managed effectively, it can become the key to an organisation's success. While there are numerous international textbooks on branding, many of them focus on American or European contexts, often neglecting the unique nuances of the South African market. This textbook seeks to fill that gap by providing a comprehensive exploration of the intricacies involved in building, nurturing, and sustaining brands within the dynamic South African landscape. South Africa, with its diverse languages, cultures, and identities, presents brand managers with a distinctive set of opportunities and challenges. The ability to create brands that resonate with consumers and establish a meaningful connection is essential for success in this multifaceted environment."--

Book details

Format
/
Pages
361
Publisher
Van Schaik Publishers
Published
1 January 2024
Language
English
ISBN
9780627042447

SOUTH AFRICAN SHIPPING

In-store collection is R20 and will be available for collection anywhere between 5-10 working days. The relevant store will contact you when your order is ready for collection.

Courier Delivery - Shipping is calculated at checkout. Orders are dispatched within 1-3 working days.

Our shipping is currently calculated by the delivery address area.

NB: Exact delivery times cannot be guaranteed once your order has been collected by the courier. Please use your tracking number to follow up and get exact delivery times.

RETURNS AND EXCHANGES

See conditions and procedure in our return FAQs

INTERNATIONAL SHIPPING

Our product prices do not include any tax and duties. Should there be any duties or taxes the receiver will be liable to pay these fees on receipt of order. Please refer to your local tax authorities on any expected fees in your local states or country.

We do not accept returns and exchanges on international orders.

This section doesn’t currently include any content. Add content to this section using the sidebar.
Back to Business And Finance Books: Top Picks For Success & Growth