Name: The Ideological Brain
Brand: Penguin Random House
SKU: 9781405975148
Price: 311.0 ZAR
Availability: InStock
Author: Leor Zmigrod
ISBN: 9781405975148

Author: Leor Zmigrod

Paperback

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Why are some people radicalised? Who is most susceptible to ideological thinking? Can we unchain our minds from toxic dogmas? In today's polarised world, The Ideological Brain is essential reading to foster a more informed, resilient and freer society. Packed with Dr Leor Zmigrod's groundbreaking new research, it uncovers the hidden mechanisms driving our beliefs and behaviours, and zooms into the processes happening inside each of us to shows how to spot - and stop - rigid thinking in ourselves and others. With captivating real-world examples, like how a simple card sorting game can reveal your entire approach to life, Dr Leor Zmigrod reveals how cognitive rigidity - struggling to adapt to new rules - mirrors the rigidity with which you cling to social and political ideologies. While some individuals are more susceptible to dogmatic thinking than others, all of us can strive to be more flexible. Regardless of your political stance, this book will challenge you to reassess your convictions - and what they are doing to your brain.

Book details

Format: Paperback
Pages: 336
Publisher: Penguin Random House
Published: 5 February 2026
Language: English
ISBN: 9781405975148

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