From the moment it was published almost ten years ago, The Elements of User Experience became a vital reference for Web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, and full-color new edition, Jesse James Garrett has refined his thinking about product design, going beyond the desktop to include insight that applies to the proliferation of mobile devices and applications Successful interactive product design requires more than just clean code and sharp graphics. You must also fulfill strategic objectives while meeting users' needs. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it With so many issues involved---usability, brand identity, information architecture, interaction design---creating the user experience can be overwhelmingly complex. This new edition cuts through that complexity with clear explanations and vivid illustrations that focus on ideas rather than tools or techniques. Garrett gives readers the big picture of user experience development, from strategy and requirements to information architecture and visual design