Name: Blink
Brand: Penguin Random House
SKU: 9780141014593
Price: 280.0 ZAR
Availability: InStock
Author: Malcolm Gladwell
ISBN: 9780141014593

Author: Malcolm Gladwell

Hardback·Ages 18+

The Power of Thinking without Thinking.

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An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person ... This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than a cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again.

Book details

Format: Hardback
Reading age: 18+
Pages: 304
Publisher: Penguin Random House
Published: 23 February 2006
Language: English
ISBN: 9780141014593

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