{"product_id":"9781844135844","title":"Built to Last","description":"\u003cp\u003e'This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies.'\u003c\/p\u003e\n\u003cp\u003eDrawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day - as start-ups, as midsize companies and as large corporations. Throughout, the authors asked: 'What makes the truly exceptional companies different from other companies?'\u003c\/p\u003e\n\u003cp\u003eFilled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.\u003c\/p\u003e","brand":"Readers Warehouse","offers":[{"title":"Default Title","offer_id":32148219297907,"sku":"9781844135844","price":485.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2291\/7991\/products\/built-to-last-james-collins-15568307945587.jpg?v=1752679310","url":"https:\/\/readerswarehouse.us\/products\/9781844135844","provider":"Readers Warehouse","version":"1.0","type":"link"}