{"product_id":"9781529147223","title":"Karma Capitalism","description":"What's the point of a business without a purpose?\n\nJames Reed, Chairman and CEO of Reed and author of Why You? 101 Interview Questions You'll Never Fear Again, is on a mission to reform capitalism. Corporations, he argues, are largely ignoring their employees, customers and wider community in the pursuit of short-term gain and profit, while charities suffer in the wake of the pandemic and cost-of-living crisis. However, there is an alternative.\n\nIn his most important business book to date, James sets out his vision to encourage a whole new generation of PhilCos – philanthropic minded businesses with at least 10 per cent of shares owned by a charitable foundation. Inspired by his own company's commitment to charity, James shares how PhilCos are more likely to:\n\n- Stay in business for 40 or more years\n- Foster shareholders that work toward a lasting legacy\n- Retain and motivate colleagues\n- Improve lives through charity work\n\nBest of all, being a PhilCo isn't a different way of doing business. It is a different way of being a business. Based on his own experiences of running Reed as a PhilCo – and drawing on examples of other successes including IKEA, Lego and Rolex – James explains how to choose the right business model for your PhilCo, how to establish a charitable foundation and how to reinvest your profits to make the most impact in the shortest space of time.\n\nPart-manifesto, part-guide, Karma Capitalism is a compelling and accessible introduction to the PhilCo movement, proving that it's good business to be a good business.","brand":"BOOKSITE","offers":[{"title":"Default Title","offer_id":45359170945139,"sku":"9781529147223","price":455.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2291\/7991\/files\/11893953482732.jpg?v=1787572213","url":"https:\/\/readerswarehouse.us\/products\/9781529147223","provider":"Readers Warehouse","version":"1.0","type":"link"}