{"product_id":"9781400246045","title":"Make Your Own Waves","description":"\u003cp\u003e\u003cstrong\u003eAbout Make Your Own Waves by \u003cspan style=\"font-size: 0.875rem;\"\u003eLouis Patler \u003c\/span\u003eand Shaun Tomson\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLike the ocean, the marketplace cons\u003cspan style=\"font-size: 0.875rem;\"\u003etantly changes and today's cresting reward becomes tomorrow's crashing risk. Even the best surfers fall, but they learn from their wipeouts and paddle back out again, knowing that with big waves come big opportunities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eInnovation expert Louis Patler explores why 8 out of 10 business ventures fail and offers lessons learned from elite athletes that apply to business. Before you venture out, take some advice from unlikely experts: Big Wave surfers who ride waves the size of a five-story office building using only a 9-foot piece of styrofoam. Like successful entrepreneurs, they must rely on preparation, planning, patience, and passion--and they relish a challenge.\u003c\/p\u003e","brand":"Readers Warehouse","offers":[{"title":"Default Title","offer_id":44104876687475,"sku":"9781400246045","price":250.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2291\/7991\/files\/81Pp5WWn29S._SY466.jpg?v=1764159335","url":"https:\/\/readerswarehouse.us\/products\/9781400246045","provider":"Readers Warehouse","version":"1.0","type":"link"}