{"product_id":"9780796926869","title":"Performing Masculinities Izikhothane in a South African Township","description":"\"Presents an authoritative account of the nuances and complexities of ukokhothana.... Speaks volumes about the place of aspiration, consumer culture, and masculinity in South Africa.\"--Mehita Iqani, author of African Luxury Branding and Garbage in Popular Culture\n \n\"Mnisi shows us a sophisticated worldview expressing the challenges of being human, and being a man through rituals of consumption, performance, and aspiration.\"--Shepherd Mpofu, UNISA\n \n Izikhothane--township youth from impoverished backgrounds who engage in mock battles of conspicuous consumption where luxury items are often destroyed--gained notoriety in South Africa in the early 2000s. Sifiso Mnisi delves into the life of the izikhothane, providing an in-depth account of what it means to be a young man within the ukukhothana (Zulu slang for \"boasting\") subculture and showing how their seemingly destructive behavior can be a complex way of asserting their masculinity and demanding recognition in a society that has historically dehumanized them.\n \n CONTENTS: • Ukukhothana: A Post-Apartheid Subculture.\n • Academic Perspectives on Ukukhothana.\n • Consumption, Masculinities, and Izikhothane.\n • Rehumanization Through Consumption.\n • Booty on Fire: Looking at Izikhothane Through the Veblen's Lens.\n • Burning to Consume? Conspicuous Consumption vs. Aspirational Consumption.\n • On Gender Peformativity: Masculinities and Social Psychology.\n • Aspirational Masculinities: Consumption, Masculinities, and Being a Good Fella.\n • Consumption and Social Change.\n • Conclusion: Is Manhood for Sale?","brand":"BOOKSITE","offers":[{"title":"Default Title","offer_id":45359061598323,"sku":"9780796926869","price":333.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2291\/7991\/files\/20081603482471.jpg?v=1787936551","url":"https:\/\/readerswarehouse.us\/products\/9780796926869","provider":"Readers Warehouse","version":"1.0","type":"link"}