{"product_id":"9780627041839","title":"Digital Marketing A South African Perspective","description":"\"Digital marketing refers to the use of digital channels, platforms and technologies to promote products or services and engage with audiences. It is a world that moves at a rapid pace and is best understood by those who engage in it every day. Developed by a digital marketing lecturer with both academic and industry experience who became frustrated by the challenges of outdated resources and theoretical-heavy approaches, Digital marketing provides practical, up-to-date knowledge essential for navigating the dynamic digital marketing landscape. Digital marketing has a strong focus on \"learn by doing\" and actively encourages students to complete tasks and activities using digital tools. This hands-on approach ensures that the knowledge gained is not just theoretical, but immediately applicable in real-world scenarios.\"--","brand":"JONATHAN BALL","offers":[{"title":"Default Title","offer_id":66782744313971,"sku":"9780627041839","price":827.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2291\/7991\/files\/Digital-marketing_8df37782-e02b-41f8-b367-9fbe0d21f745.jpg?v=1791982907","url":"https:\/\/readerswarehouse.us\/products\/9780627041839","provider":"Readers Warehouse","version":"1.0","type":"link"}